Well, I’ve finally found some spare time and spent it wisely…uploading item after item for sale on eBay. Yes, my eBay box finally got some love and attention and with any luck so will my hip pocket in a few days time!
When I got to about the 5th item, I start thinking about what it is about online bidding that makes eBay so popular and successful. What is it that is enticing from the customer’s perspective? Is it the initial starting price/current price? Is it the postage costs? Is it the item being sold? What is it that encourages someone to choose my product over someone else’s. Perhaps it is all of these things, but I think more so it’s the Thrill of the Chase!
As a buyer, it’s a real “woohoo!” moment when you actually ‘win’ an eBay auction. You may be in search of something specific, or as is usually the case, you come across something completely irrelevant to why you’re on the computer at the time. Whilst you’re probably a few beers short of a keg, you see an item that’s near the end of its auction and there’s only maybe 10 minutes left on the clock. You start consulting those voices in your head… “oh, do I really need it?”, “I really should measure that to see if it will fit.” versus “If it doesn’t fit I’ll resell it (after it sits there taking up space for another 10 months)” or “Need it? Who Cares!”, “Do It! Do It! Do It!”.
So you “Do It” and enter your maximum bid (giving you the peace of mind that eBay will bid on your behalf up until that maximum bid) and suddenly a message pops up “Congratulations, you are the highest bidder!” A rush of blood runs through your body and suddenly you’re in a horse race pounding towards the finish line. You’re in the running to win that….thing!
You decide that Refresh button is the best thing you’ve ever come across as the auction gets down to the last 5 minutes…Refresh (still winning)…Refresh (still winning)…Refresh (still winning)…Refresh (still w..) Hang on! Some random person has beaten your bid in the last 2 minutes. How dare they! Your blood starts pumping again and you can hear your heartbeat in your ears whilst the sweat starts to bead at your brow. Argh, quickly, bid again! Bid again! You bid again, completely ignoring the fact that you’ve gone over your maximum bid (which really should be a reflection of how much you’ve budgeted or are willing to pay for the item). Completely ignoring the fact that you probably don’t need the item either! “You have been outbid. Please bid again”. So you up your bid again and again until you’re down to the last 60 seconds.
Then at 50 seconds you see it again… “Congratulations, you are the highest bidder!” You press Refresh and wait and wait, watching that little cursor scroll over and over and you realise the computer is about to freeze up. NOOOOOOO! Then the screen comes up again with 10 seconds on the clock… “You have been outbid. Please bid again”.
Quick! QUIIIIICK! right bid re entered and Refresh 3, Refresh 2, Refresh 1…..and you wait, hands over your eyes, leg jiggling, breathing heavily – suddenly you just can’t live without this item.
“Congratulations, you are the highest bidder! You have won this item!”
WOOHOO! You’re the BEST! You start doing the Ellen dance:
Giggling – I upload my last item picturing that random person putting a spanner in the works for someone who is enjoying the thrill of the chase.